The brand comes alive with the materials it is applied to, it becomes a visual statement of the brand’s identity. Customer Alliance is focusing on Content Marketing and we wanted its different editorial pieces to stand out, be adjustable and yet remarkable.
Beside articles, blogposts and case studies, whitepapers or eBooks are a strong medium, and the biggest editorial piece of the brand. A striking, modern yet elegant look compliments the Corporate Identity.
The possibilities of adjusting the layout to different content pieces is as important as keeping the materials recognizable as being CA branded.
Illustrations compliment content and layout.
Even some motivational posters can be a Marketing strategy...