THE RE-BRANDING
OF CUSTOMER
ALLIANCE

We as a design team and me as a Brand Designer initiated the process of updating the Brand „Customer Alliance“, a colourful company that provides a solution for managing online reviews.

logo-sketch

The creative challenges here were to create a strong professional brand identity by putting forward Customer Alliance’s technology and solutions under consideration of the company’s personality: a young start up with a great idea.

corporate2

While having a serious and trustworthy look and feel, we needed the visual language to spice up and to put on a smile

branding-smile
stationary
business-cards
shirt-ca

Additional materials were created and produced, such as shirts, flyers, stickers, leaflets,...

flyer
smiles-stickers
sticker-ca
poster-corporate

After the company‘s claim was defined, I could also create its visual guidelines.

rollup

Copyright © 2019 | by Henriette Damsa. All rights reserved.